Woofing Wonders was founded by Jilly Pleiter in 2014 when the family moved back home to Perth after being overseas for 5 years. Her love for dogs only deepened from their experience overseas with 3rd world shelter dogs.  Jilly has  a Certificate in Animal Nutrition and a Diploma in Holistic Animal Health.

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Woofing Wonders ethos is to use local WA ingredients where possible and products sourced within Australia.